9+ years designing products for eCommerce, Retail, Fintech and Enterprise platforms.
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Years of experience
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Digital products delivered
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Cross-functional teams
How I work
Business First
Every design decision begins with a clear understanding of business goals and user needs.
Systems Thinking
I create scalable systems that help teams deliver consistent experiences across products.
Collaborative Mindset
I work closely with Product Managers, Engineers and stakeholders to align strategy, feasibility and experience.
Continuous Learning
Every release is an opportunity to validate assumptions, gather insights and continuously improve the product.
Selected Work
Areas of Expertise
Omnichannel Experiences
Creating connected experiences across digital and physical channels, ensuring consistency, scalability and a frictionless customer journey.
Commerce Experiences
Designing digital products that balance user needs, business goals, and measurable outcomes.
Design Systems
Establishing scalable design foundations that enable teams to build consistent products faster without compromising quality.
Product Discovery
Reducing product risk through research, validation and collaborative decision-making before investing in development.
Design Toolkit
My toolkit evolves with every project, but the goal remains the same: enabling better collaboration, faster iteration and high-quality product experiences from discovery to delivery.
Product Design
Turning ideas into intuitive experiences through interaction design, visual systems and user-centered thinking.
Figma • FigJam • Adobe CC
UX Strategy
Connecting research, business objectives and product vision to support informed design decisions.
Miro • Maze • Notion
Design Systems
Building scalable component libraries and documentation that improve consistency and collaboration.
Figma • Adobe XD • Tokens Studio
Product Collaboration
Supporting implementation with prototypes, documentation and close collaboration with engineering teams.
Jira • Teams • Slack
Motion & Prototyping
Using interactive prototypes and motion to validate experiences before development.
Figma • Lottie • After Effects