B2B & B2C E-commerce Platform
Project Overview
Dislicores aimed to enhance its digital commerce ecosystem by improving both B2B and B2C shopping experiences on a single platform. The challenge was to address the different needs of business clients and retail customers while maintaining a consistent and intuitive user experience.
The project focused on optimizing navigation, product discovery, and purchasing flows to create a more efficient and engaging online shopping experience.
Design Process
I collaborated with product owners, developers, and business stakeholders to redesign key e-commerce journeys. The process included user flow optimization, interface design, responsive layouts, and the creation of reusable components aligned with the platform's design standards.
Special attention was given to balancing commercial objectives with usability, ensuring that both customer segments could easily browse products, manage orders, and complete purchases across multiple devices.
Final Outcome
The redesigned platform delivers a more intuitive and scalable shopping experience, improving navigation, product visibility, and purchasing efficiency for both B2B and B2C customers.
The project established a consistent digital experience that supports future platform growth while strengthening the connection between business goals and customer needs.
