Scan & Go Experience
Project Overview
Olímpica set out to modernize the in-store shopping experience by introducing a mobile-first Scan & Go solution. The goal was to reduce checkout friction, improve convenience, and seamlessly connect the physical and digital shopping journey.
The experience was designed to support real customer behaviors while balancing operational requirements, business goals, and technical constraints.
Design Process
The project began with competitive benchmarking and mapping the complete customer journey to identify opportunities and potential pain points throughout the in-store experience.
From there, I designed user flows, wireframes, interactive prototypes, and high-fidelity interfaces while collaborating closely with Product Managers, Developers, and Business teams. The solution evolved through continuous validation and iterative improvements.
Final Outcome
The final product delivers a fast and intuitive shopping experience, allowing customers to scan products, manage their cart, and complete payment directly from the app without waiting in traditional checkout lines.
The solution established the foundation for Olímpica's omnichannel retail strategy while creating a scalable experience ready for future enhancements.
